the bcs Blog
News and our thoughts on Business Podcasting and Content Marketing.
A Travel Brand Podcast – 5 Reasons Hospitality Companies Should Have One
Travel is a topic people want to hear about Many of the best stories are travel stories Travel is an emotional purchase, and human voices trigger emotions Why not be the source of your customers’ aspiration and anticipation? Wow you’re lucky if you’re a travel brand. You sell something people love and want. […]
Brand Podcasting: Easy to Start, Harder to Sustain
Starting a brand podcast has never been easier Keeping it going is another matter It’s okay to get help to keep publishing consistently A brand podcast that dies on the vine is a poor reflection on the brand The good news is that starting a brand podcasting content marketing channel has never been […]
Why Healthcare Brands Should Have Their Own Podcast
How can anyone develop trust in you if they aren’t hearing from you? Podcasts help you help the people you’re supposed to be helping. A healthcare podcast is a way to connect with valuable partners. Podcasts can make you a go-to educational resource. Why Healthcare Brands Should Have Their Own Healthcare Podcast THE MOST […]
Tap This Differentiator and Win
The Bold Choice to Be human We’re rushing headlong into the generative AI revolution. That means we aren’t taking time to think. The first-in-wins pace of innovation doesn’t allow for that. And we’re making assumptions about its quality, effectiveness, and ability to slash the costs of humans with no repercussions. “It’s here.” Got […]
7 Critical Differences Between Marketing Writers and Storytellers
THE KEY POINTS If you treat storytelling as just another content marketing buzzword, you’re going to miss out. Do you know in your heart your content is adding to the noise? That it needs…something? There are huge differences between storytelling writers from the entertainment and journalism worlds, and the marketing writers we keep to entry-level […]
Marketers, Don’t Fall for These Lies About How Our Brains Work
THE KEY POINTS Changing minds. That’s what we do and it’s a lot to ask. When you show up, you’re triggering the “fight or flight” response. The public, and their brains, have mastered filtering out what you’re trying to force on them. You know that in content marketing, you’re in the business of changing […]
Would you Gain from Some Content Strategy & Production?
THE KEY POINTS There’s an odd reluctance to admit there’s no content plan or that content isn’t “working” Powerful content requires vision from an internal leader There are numerous gains to be had from getting clarity around content No one expects you to be staffed with entertainers and journalists, so there’s no shame in reaching […]
Your Sales Content Isn’t Ready for the Leads you DO Get
The Key Points Sellers aren’t ready for the interest prospects show The burden to get clear and usable answers should not be on the customer Hyper-relevant video content can be repeat viewed for total understanding and passed on without fear of misrepresentation Lack of content strategy and powerful content assets might be what keeps pumping […]
9 Things to Look for in a Content Strategist
THE KEY POINTS Bringing on a content strategist should be easier if you know what to look for. Content is important, but the right use of it is the real ballgame. You don’t want people who latched onto a buzz phrase, you want people who’ve made stuff Telling yourself you don’t need this expertise […]