The Dedicated Showrunner for
your New or Challenged Branded Podcast
Podcasting doesn’t Fail Because of Content.
It fails because No one was dedicated to making it succeed.
See if having a showrunner makes sense for you:
What goes Wrong with Branded Podcast Production
Most branded podcasts never launch – or quietly die after 7-10 episodes. Not because:
The idea was bad.
The guests weren’t smart.
Branded podcasts are ineffective.
But because no one truly owned the show.
- The podcast got assigned as “part” of somebody’s job
- Publishing becomes inconsistent
- Internal enthusiasm faded
- Leadership concluded, “We tried podcasting. It didn’t work.”
That verdict is wrong…but all too common.
What’s a Branded Podcast Showrunner?
In entertainment, every successful show has a showrunner.
A showrunner is the accountable owner of a show — responsible for consistency, quality, and outcomes. Branded podcasts should be seen and treated as “shows.”
Most brands don’t need more or cooler gear. They need a showrunner.
Why Mike Stiles
I’m an experienced, award-winning podcast showrunner who oversees branded podcast production and prevents them from becoming image-damaging side projects that die quietly.
I’ve run branded shows for companies like Oracle, Higher Logic, and Yodlee. These won awards because they had:
- A clear owner
- Consistent output
- A commitment to delivering genuinely useful content
Season one: a 90-day Showrunner engagement
This is not a podcast “pilot.” It’s a focused, 90-day Season One designed to answer: Should this show exist and continue, or should we confidently shut it down?
If it works, you look smart. If it doesn’t, you made a disciplined, defensible decision — and you can blame me.
The Deal
Most companies engage me as a contracted, fractional showrunner at about $2,000 per month for two ~30 minute episodes a month.
Not because podcasting is cheap — but because I’ve removed the cost and complexity of having a large agency run it.
Not ready for a branded podcast?
Podcasting often becomes the core content engine for a strong B2B content strategy. But if you’re not there yet, I also help clients improve the clarity and effectiveness of AI-assisted content via human editing and oversight.
Improve the quality and consistency of your existing content — with human editorial leadership.
Learn about content strategy & editorial support: