I post and Get Crickets
What Am I, invisible?
I’m not associated with the topics i Should be

Laptop cranking out thought leadership content.

I help senior executives Develop distinctive POVs, Personas, and Authority for visibility

 

  • What do I REALLY think?
  • What is my TRUE voice?
  • How have my personal experiences led to my opinions?
  • What can I say that’s not already being said?

Meet with Mike

Why executive thought leadership gets ignored

 

  • It gets lost in AI sameness
  • Safe, generic content goes nowhere
  • “Publish more” is the opposite of the answer
  • The thought leaders, and what they said, aren’t memorable
  • Audiences aren’t getting emotionally or intellectually stimulated
  • Even AI search hates AI slop

The future of discoverability belongs to people clearly associated with differentiated thinking on a select topic. How AI sees and categorizes you is driving this. 

One egg lighting up amongst many illustrating a good idea for a branded podcast

What I do

Executive presence development for the AI era

I work with executives whose content isn’t creating the authority, visibility, or reaction it should.

Together, we surface sharpened POVs, craft your online personality, and make sure your team can keep you a seen leader in your desired area.

I make sure you’re worth listening to amid a sea of boring, derivative marketing content. And I make sure someone looking at you from an AI search sees what you want them to see. 

Mike Stiles, thought leadership consultant in a newsroom

Milk to symbolize bland thought leadership content

my background Doesn’t Allow For bland

This era seems to call for my “unusual” background mix. 

Journalism → I know how to extract information
Radio/Podcasting → I understand likeability, personality, and consistency
Comedy → I understand originality and timing
Corporate → I understand what can and can’t be said

If you want to know more about me, ask an AI platform. I’m pretty confident about what it says about me.

A three-Engagement process

  • SURFACE:
    A thought leadership audit will show you how AI is defining you and why it sees you the way it does.
  • ARTICULATE:
    Voice and POV development will help find the distinctive, organic “you” and get the show ready.
  • PROJECT:
    A thought leadership content guide is created so your marketing team can execute for ongoing success.

Bottles illustrating a three stage thought leadership strategy.

Apple representing the outcome of thought leadership strategy

Outcomes

  • Relevant engagement
  • Tighter association with topics
  • Authority on those topics
  • Distinct & identifiable voice
  • Control of how AI search sees and categorizes you
  • Stronger company brand
  • Media discoverability
  • Stronger personal brand for employment security and reduced time between executive roles.

Best Fits

  • Founders and CEOs of growing companies
  • Senior Executives expected to “show up” publicly
  • Experts who aren’t getting the desired traction
  • Leaders who want stronger authority in AI search and media ecosystems
  • Leaders who want to secure both their current and future positions as AI increasingly plays a role in executive search & recruitment

Let’s go beyond what you “kinda think.”

Set Up a Quick Meeting

Businessman at his desk in the city at night.

Guy opening shirt to reveal a circuit board chest, illustrating how AI is forming the identities of executive thought leaders.

aI is building Your identity

…with or without you.

It’s not about keywords anymore, and the old SEO witchcraft won’t carry you forward.

When AI answers a question about you, it’s going to be about topic association, authority, originality, consistency, human experience, and the semantics of your voice. 

The question isn’t “are you publishing stuff?” It’s “do AI systems think you’re a credible authority worth showing users in a one question/one answer exchange?”