the bcs Blog

  The Bold Choice to Be human We’re rushing headlong into the generative AI revolution. That means we aren’t taking time to think. The first-in-wins pace of innovation doesn’t allow for that.   And we’re making assumptions about its quality, effectiveness, and ability to slash the costs of humans with no repercussions. “It’s here.” Got […]

THE KEY POINTS If you treat storytelling as just another content marketing buzzword, you’re going to miss out. Do you know in your heart your content is adding to the noise? That it needs…something? There are huge differences between storytelling writers from the entertainment and journalism worlds, and the marketing writers we keep to entry-level […]

THE KEY POINTS Changing minds. That’s what we do and it’s a lot to ask. When you show up, you’re triggering the “fight or flight” response. The public, and their brains, have mastered filtering out what you’re trying to force on them.   You know that in content marketing, you’re in the business of changing […]

THE KEY POINTS There’s an odd reluctance to admit there’s no content plan or that content isn’t “working” Powerful content requires vision from an internal leader There are numerous gains to be had from getting clarity around content No one expects you to be staffed with entertainers and journalists, so there’s no shame in reaching […]

The Key Points Sellers aren’t ready for the interest prospects show The burden to get clear and usable answers should not be on the customer Hyper-relevant video content can be repeat viewed for total understanding and passed on without fear of misrepresentation  Lack of content strategy and powerful content assets might be what keeps pumping […]

  THE KEY POINTS Bringing on a content strategist should be easier if you know what to look for. Content is important, but the right use of it is the real ballgame. You don’t want people who latched onto a buzz phrase, you want people who’ve made stuff Telling yourself you don’t need this expertise […]