Wth is content strategy?

iT’S NOT AS MUCH OF A MESS AS YOU THINK


We’ll do sessions with you that drive to the heart of what you want to accomplish, who you want to talk to, how often, in what formats, on what channels, the key messaging you want to convey, your brand’s personality, what you want people to do after consuming your content, etc. It’s more fun than you might think. 

Then we get to the extra fun part of deciding exactly what we need to make, proposing concepts for that content, and getting ready to go into production for any and all formats needed.

That said, content strategy can and does involve many things and a lot of skills and disciplines. That’s why we offer the modular program solutions below so we can meet you wherever you are and start delivering value quickly where your biggest concerns are. That’s how we don’t overwhelm our clients.   

 


 

 

Content/Story Analysis


Current state audit. Reveals gaps or ineffective content, profiles audience, tests current messaging on audience, forms or clarifies core brand story

 

Content Needs Consulting


Advisement on what should be produced to help achieve business goal. Creates unified and prioritized content strategy for asset creation

 

Competitive Analysis


Analysis of content competitor(s) have put on the market. Reveals if competitor is making higher value connections with their content and how

 

Production


Production of the content. Provides strategic content assets aimed at achieving business goal(s)

 

Distribution  


Plan to get content in front of the right audience. Maximizes impact of content assets and yields intel on more effective methods

 

Content Tracking


Performance evaluation. Shows what’s working and what’s not so that edits and adjustments can be made

 

tEAM pROFILES


Personnel feature. Connects customers to the people inside the org with an emotive, 360-degree profile

 

TEAM STRUCTURE


Organizing staff for internal content capabilities. Puts a perpetual content strategy and operating system in place in the org



MIKE STILES

FOUNDER

PATRICIA TAYLOR

SUPERVISING PRODUCER

CHARLES JUDSON

CLIENT EXPERIENCE DIRECTOR

MEAGH CAFFERTY

DESIGN LEAD

jessica levin

strategist and analyst

amber the cat

office pet