WTH is content strategy?

it doesn’t have to be complicated


We’ll get to what you want to accomplish, who you want to talk to, how often, in what formats, on what channels, the key messaging, your brand’s personality, what you want people to feel and do, etc. It’s actually kinda fun. 

Then we decide together what needs to get made first. Choose from the creative concepts we present, then you’re ready to go into production.

Content strategy involves several skills and disciplines. But we offer modular programs that let you cherry pick depending on where you are. That’s how we deliver value quickly.   

 


 

 

Content/Story Analysis


Current state audit. Reveals gaps or ineffective content, profiles audience, tests current messaging on audience, forms or clarifies core brand story

 

Content Needs Consulting


Advisement on what should be produced to help achieve business goal. Creates unified and prioritized content strategy for asset creation

 

Competitive Analysis


Analysis of content competitor(s) have put on the market. Reveals if competitor is making higher value connections with their content and how

 

Production


Production of the content. Provides strategic content assets aimed at achieving business goal(s)

 

Distribution  


Plan to get content in front of the right audience. Maximizes impact of content assets and yields intel on more effective methods

 

Content Tracking


Performance evaluation. Shows what’s working and what’s not so that edits and adjustments can be made

 

tEAM pROFILES


Personnel feature. Connects customers to the people inside the org with an emotive, 360-degree profile

 

TEAM STRUCTURE


Organizing staff for internal content capabilities. Puts a perpetual content strategy and operating system in place in the org



MIKE STILES

FOUNDER

PATRICIA TAYLOR

SUPERVISING PRODUCER

CHARLES JUDSON

CLIENT EXPERIENCE DIRECTOR

MEAGH CAFFERTY

DESIGN LEAD

jessica levin

strategist and analyst

amber the cat

office pet

 


 

Let’s start talking about where you are in your ability to perpetually ideate, produce, and leverage great content for your audiences.

Email

stiles@brandcontentstudios.com

Phone

770-880-3611