B2B Content strategy, writing & editing
Human content expertise and judgment matter more now – not less.
AI has made content faster to produce and harder to trust. I help B2B teams keep quality, clarity, and coherence intact as volume and velocity increases.
Branded podcasts are powerful hubs of owned content — but executing strategy across blogs, executive narratives, AI output, and video scripts also demands senior editorial leadership.
“I’ve had the pleasure of working with Mike as he executed content strategy and messaging architecture at both brand and campaign levels for not one, but two companies I’ve worked for. He’s a no-risk, all-reward content contractor any business could put their complete trust in to deliver messaging in a confident, stress-free way.”
Shantal Raymer, Marketing Director, PSTrax
First things First
Branded podcasts have proven to be efficient content engines that power nearly every marketing channel.
But if the immediate need is improving the quality, clarity, and effectiveness of your existing content through experienced B2B content strategy, writing & editing — let’s tackle that first.
Strong B2B content strategy, writing & editing is the foundation that makes every format work better.
We Know…AI is the Rock Star
The introduction of AI into content production was supposed to reduce effort and cost. To a degree, it’s done that. But it’s also created a new set of challenges.
- A surge in content lacking brand voice, judgment, or practical purpose
- Content that looks, sounds, and feels like effortless AI
- Content production that outpaces and no longer connects to an overall content strategy
- Bottlenecks in getting higher volumes of content ready and out the door
- Brand damage from contributing to a growing amount of generic, ignorable content
It’s fair to want strategy, storytelling, and experienced human judgment amidst these changes.
Where I ride in
I work with GTM leaders and content teams who have more work on deck than their current staff can realistically produce — especially when quality is a valued priority.
- Writing and editing content across all formats
- Editing and humanizing AI-generated content to reflect brand voice
- Clarifying messaging architecture so content is coherent, purposeful, and connected to a larger strategy
- Acting as an objective third party to call out how outsiders might perceive your content
My goal is to break content bottlenecks, guard the brand, and raise the bar.
Senior Level Dedication
I’m typically brought in when teams need a reliable, trusted senior content practitioner — not just more hands.
I’ve done writing, editing, and content strategy work for companies including Oracle, NetSuite, Higher Logic, and others — often on flexible, contracted engagements.
I’m not on staff, so I offer an honest, third-party look at what’s working, what isn’t, and what actually supports stated business goals.
Ready to eliminate quality bottlenecks? Let’s talk about what your content team needs to keep momentum without compromising quality or brand image.
Content Marketing for The Very Busy
A PRIMER SERIES
Sometimes you don’t want someone to cook your brains and show you how complex they can make everything. You want to understand as much of a topic as you can as quickly as possible.
This blog and audio series offers a solid working knowledge of the principles of content marketing so you can confidently participate in any discussion on the matter.
