What’s content strategy?
it doesn’t have to be complicated
We’ll get to what you want to accomplish, who you want to talk to, how often, in what formats, on what channels, the key messaging, how you want to come across, what you want people to feel and do, etc.
Then we decide together what needs to get made first. Choose from the creative concepts we present, then you’re ready to go into production.
Content strategy involves several skills and disciplines. But we offer modular programs that let you cherry-pick our content strategy consulting offerings depending on where you are today. That’s how we deliver value quickly.
Our Approach to Content Strategy Consulting
Current state audit. Reveals gaps or ineffective content, profiles audience, tests current messaging on audience, forms or clarifies core brand story
Content Needs Assessment
Advisement on what should be produced to help achieve business goal. Creates unified and prioritized content strategy for asset creation
Analysis of content competitor(s) have put on the market. Reveals if competitor is making higher value connections with their content and how
Production of the content. Provides strategic content assets aimed at achieving business goal(s)
Plan to get content in front of the right audience. Maximizes impact of content assets and yields intel on more effective methods
Performance evaluation. Shows what’s working and what’s not so that edits and adjustments can be made
Personnel feature. Connects customers to the people inside the org with an emotive, 360-degree profile
Organizing staff for internal content capabilities. Puts a perpetual content strategy and operating system in place in the org
Let’s start talking about where you are in your ability to perpetually ideate, produce, and leverage great content for your audiences.