Podcast production: ears are waiting

Your enthusiasm adds an authoritative air to the topic, something the written word can’t express. Regular podcasts with sound information and good ideas helps establish your brand as market leaders.
-WebProNews

40% of Americans 54 or younger listen to podcasts monthly. Habitual fans listen to 7 a week. 93% of podcast fans listen to most of an episode. 54% of listeners are more likely to consider buying an advertised product.

That kinda sounds like a content channel you’d want. Podcasting is exploding; understandable given the ability to listen anywhere even while multitasking.

Easily accessible, on-demand content covering a wide range of subject matter is why brands are making podcast production an active content outlet. Omitting the audio format is just unsustainable given the rising numbers using it for information on their topics of interest.

Plus podcasts are playing a role in search via show notes and transcripts. It’s not a channel gap you’d want to leave gaping very long.

 

 

what’s your show?

Some brands are reluctant to start a podcast because they worry about their ability to keep it going once launched and maintain quality. Brand Content Studios runs the show for you, so episodes go out like clockwork with no added pressure on your brand team. Or perhaps you already have a podcast you’re struggling to maintain. Don’t shut it down or let it languish, put it in our capable podcast production hands.

 

 

Expands your brand awareness and thought leadership reach into this booming medium

Fills a channel gap in your content strategy

Offers content from your brand at a steady cadence – the only way to build a trusting audience over time

Hearing the voices of your people humanizes the brand and creates closer connections

Opportunities to scale podcast content into blog and social posts taken from show transcripts

An effective, contemporary way to get key messaging to external and/or employee audiences

 

 

 

 

How we do it

We’re such big freakin’ podcast fans, we want this to be very do-able for you.

  • We clear up uncertainty around whether you should have a podcast for external or internal communication as one of your communication/content distribution channels
  • We arrive at a creative show format for what that podcast should be and how it will work toward achieving your business goal(s)
  • We walk through the ease and modest investment required to do quality podcast production
  • We provide any or all the equipment and functions (host account setup, show graphics, producing, hosting, editing, prepping for publication and publishing) required for all episodes
  • We keep the work required from your team to a minimum
  • In fact, we give you the option of having us run your show with you, or simply being title sponsor of a show that’s relevant for your target under our brand, with virtually no workload on your team
  • We match your brand’s voice, tone and personality for consistent branding
  • We bring experience in journalism, network radio, broadcast radio, entertainment, and brand podcasts to make your episodes compelling and valued
  • Nothing gets published until the episode has been heard and okayed by you

 

“There’s a level of dedication from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom – and that boom is only getting louder.” – Wired