Content/Story Analytics


What: Current state audit
Why: Reveals gaps or ineffective content, profiles audience, tests current messaging on audience, forms or clarifies core brand story
Deliverable: Audience, content and story analysis video and deck

 

Content Needs Consulting


What: Advisement on what should be produced to help achieve business goal
Why: Creates unified and prioritized content strategy for asset creation
Deliverable: Video and deck of suggested content, including brainstormed concepts for the top priority asset

 

Competitive Analysis


What: Analysis of content competitor(s) have put on the market
Why: Reveals if competitor is making higher value connections with their content and how
Deliverable: Video and deck of competitive analysis

 

Production


What: Production of the content
Why: Provides strategic content assets aimed at achieving business goal(s)
Deliverable: Content assets across formats and channels

 

Distribution/Promotion Consulting


What: Plan to get content in front of the right audience
Why: Maximizes impact of content assets and yields intel on more effective methods
Deliverable: Distribution plan deck

 

Content Tracking


What: Performance evaluation
Why: Shows what’s working and what’s not so that edits and adjustments can be made
Deliverable: Content performance analysis video and deck

 

“The Best Here”


What: Personnel feature
Why: Connects customers to the people inside the org with an emotive, 360-degree profile
Deliverable: Profile video scaled for formats and channels

 

Internal Content Staffing Consulting


What: Organizing staff for internal content capabilities
Why: Puts a perpetual content strategy and operating system in place in the org
Deliverable: Org and workflow charts

MIKE STILES

FOUNDER

PATRICIA TAYLOR

SUPERVISING PRODUCER

CHARLES JUDSON

CLIENT EXPERIENCE DIRECTOR

MEAGH CAFFERTY

DESIGN LEAD

jessica levin

strategist and analyst

amber the cat

office pet